Jennifer Burke
Author Archives: Jennifer Burke

Budget Friendly Recommendations for Making Library Marketing Videos

IntelliCraft Recommendations post budget friendly video marketing gear library marketing smartphone on tripod

Every Library Can Use the Power of Video for Storytelling and Strategic Marketing Here Are my Updated Budget-Friendly Recommendations for Gear, Equipment, Apps and Software These are updates to gear and tools that I have recommended in my many webinars and workshops on video basics over the last 5 years – keep checking back as […]

Don’t Fall for These Facebook, Instagram or Twitter Marketing Myths

IntelliCraft Social Media Myths Busted Facebook Twitter Instagram

Check the Research and Don’t Fall for These Facebook, Instagram, or Twitter Marketing Myths Any Longer! The only constant in social media and marketing is change. Our favorite apps are constantly tweaking themselves.  The algorithms that drive what we see on the platforms change. What content is deemed ‘engaging, changes. The apps and tools we […]

More Than 10 Instagram Marketing Experts That Libraries Can Learn From

Instagram Marketing Tips for libraries from experts

How Would You Like to Learn Instagram Marketing from the Experts? First – a few Insta-facts for 2018. (In case you need to convince your boss that your library needs an Instagram account) Instagram has more than 800 million monthly active users. That’s double the active users of Twitter. 7 out of 10 hashtags used […]

Attention Library Pals – Don’t Make Another Infographic Until You Read This

Don't make another library marketing infographic until you read this post

Why You Should Use Infographics to Tell Your Library’s Stories in Marketing Because numbers and stats are dry, boring, and readers skip right over them. . But a visual story told through numbers and facts, that relate to your audience, that’s powerful. You already have tons of data from your library, now make it work […]

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