Category Archives for "Video Marketing"

Tips, trends, research, how-to create videos, how to use for stronger stories and marketing.

Budget Friendly Recommendations for Making Library Marketing Videos

IntelliCraft Recommendations post budget friendly video marketing gear library marketing smartphone on tripod

Every Library Can Use the Power of Video for Storytelling and Strategic Marketing Here Are my Updated Budget-Friendly Recommendations for Gear, Equipment, Apps and Software These are updates to gear and tools that I have recommended in my many webinars and workshops on video basics over the last 5 years – keep checking back as […]

Why Your Library Should Use Animated Videos in Marketing

20 Reasons Your Library Should Use Animated Videos in Its Marketing   Why should your library use animated videos? Same/similar reasons to do ANY kind of videos for marketing – better engagement, better sharing, boosting time spent on your web pages, better conversions, easy to understand, high visual appeal, etc. You’ve already heard me give […]

Roundup of Free Video Editor Alternatives to MovieMaker

IntelliCraft Research roundup list of free video editors

An Updated List of Free Video Editors: Software Alternatives to Windows MovieMaker Time to update the list of free video editors, because things have changed! I’ve written about video tools before, I include links to apps on my resources and Fave Tools pages, but darn if those software makers don’t keep changing or killing off […]

Keeping Video Viewers Attention

attract hook video viewer attention

Captivate Your Library’s Video Viewing Audience You’re taking the plunge and making more videos to promote your library and its great programs and services. Yay! You’ve gotten past your fears about making a video. You learned some easy ways to get started with video – if you haven’t already. You’ve read up on recommendations for […]

Beat Your Video Fears

Shake Off Your Fears Over Creating Videos for Your Library Do you have fears when it comes to creating and marketing videos for your library? You are most definitely not alone! Nearly every organization that’s put out a video in the last few years has had teams or individuals who are worried they won’t look […]

Common Video Mistakes

9 common video mistakes post video lights

The 9 Most Common Mistakes in Creating a Video – and How to Avoid Them For Good!   You know by now that your community, your key audience, is watching video all the time.  Video for marketing purposes is hot and getting hotter every day, so it just makes good sense to get your library […]

Video Marketing Big Deal

Is Video Really That Big a Deal for Library Marketing? Or … Why Your Library Really Should Pay Attention to Video as Part of Your Marketing Plans Have you had a conversation with yourself lately, or your boss or your community stakeholders, and asked “why on earth should I be investing my valuable, overworked time […]

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