Jennifer Burke
Author Archives: Jennifer Burke

Handling the 9 Sneaky Traps Even Smart Library Marketers Face

9 sneaky traps smart marketers face

Tips on How to Handle the 9 Sneaky, Common Traps Even Smart Library Marketers Will Eventually Face In my work, the tons of reading I do, my research on marketing, and my own challenges – I’ve discovered some patterns or common problems that nearly every marketer will encounter at some point. It doesn’t matter how […]

My Summer Reading

What’s on My (Belated) Summer Reading List? So it’s late August and I’m only now really diving into some fun summer reading. Why so late? Because I’ve been writing, working, going to conferences, planning conferences, hosting family visits … and because FINALLY, it’s vacation time! With online nicknames like the BookWorm and The InfoHound, plus […]

Busting Myths: Does your library know what content marketing is?

busting myths-what is content marketing

Confession Time: Do you and your library colleagues really know what content marketing is, what it’s NOT, and why you should even care??! Let’s bust some old-school marketing myths that may still be swirling around out there in your library. Let’s talk about the type of marketing you MUST be doing to get attention these […]

Which Content Marketing Challenge Will You Pick?

content marketing is sharing your particular expertise

What’s in a Content Marketing Monthly Challenge? We did our prep work. We pre-stretched. We’re hydrated, caffeinated, activated, captivated and hope our work is appreciated. (ok, enough word slamming + jamming) Now we’re ready to get to some serious work and stretching in our marketing. Let’s pick our content marketing challenge for this month! Content […]

Stretch Yourself in Content Marketing Challenge

content marketing challenge stretch like big air skateboard

Am I walking my talk on content marketing or do I need to stretch it further? (is “walk my talk” even a legit phrase?! Well, it’s MINE now!) UPDATE: Time to Stretch Again! Another Stretch Yourself Content Marketing Challenge I found the Stretch Yourself Content Challenge so useful in 2016 that I’ve done several other […]

>