Jennifer Burke
Author Archives: Jennifer Burke

SMARTer Marketing Goals for 2016

SMART goals sports metaphor

Let’s Make Sure You Are Setting SMART Marketing Goals for 2016 Welcome to 2016! Let’s make sure we are starting the new year off well. I recommend starting with a review of 2015 and what worked or didn’t go as planned, what efforts to concentrate more on and how on earth to know if 2016 […]

Very Successful Library Marketing + Communications Conference

LMCC15 networking lunch

I’m so proud to have been on planning team for the 2015 LMCC (Library Marketing + Communications Conference) It was a busy end of summer fall! Client projects, websites in development, working on creating courses, starting some marketing coaching, and doing my bit to prepare for the exciting  Library Marketing and Communications Conference, in the […]

New Video Software Toys + Tools

movie film video tool

New software toys – I mean tools – for IntelliCraft! I love to find new ways to expand my creativity and what I can offer for clients, especially as Done For You Marketing offerings. I also have a hard time battling Shiny Object Syndrome!  When a good deal on a new tool comes along that […]

Attended PADLA for Latest in e-Learning

PA Distance Learning Association 2014 Conference – Trends & Tools I wanted to brush up on my online or e-learning knowledge, see the latest trends, research and tools – so when a colleague offered me a very low price ticket to the PADLA Conference I took it. West Chester University hosted the PADLA [Pennsylvania Distance […]

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