Top Tips for Easier, Better, Clearer Online Content for Info Pros All organizations – for profit or not for profit – need an online presence and written content is at the heart of this presence. What this means is that you now have to put on your writing hats, even if you’ve never done much […]
18 More Tools For Marketing In January I talked about setting good, SMART goals for your marketing plans for the year. You’re working on that and setting up the action steps to meet your goals, right?! But we need the right tools to set actions in motion to meet those goals. Tools can make our […]
Let’s Make Sure You Are Setting SMART Marketing Goals for 2016 Welcome to 2016! Let’s make sure we are starting the new year off well. I recommend starting with a review of 2015 and what worked or didn’t go as planned, what efforts to concentrate more on and how on earth to know if 2016 […]
I’m so proud to have been on planning team for the 2015 LMCC (Library Marketing + Communications Conference) It was a busy end of summer fall! Client projects, websites in development, working on creating courses, starting some marketing coaching, and doing my bit to prepare for the exciting Library Marketing and Communications Conference, in the […]
New software toys – I mean tools – for IntelliCraft! I love to find new ways to expand my creativity and what I can offer for clients, especially as Done For You Marketing offerings. I also have a hard time battling Shiny Object Syndrome! When a good deal on a new tool comes along that […]
This summer will NOT be down time for me! To keep myself on track personally and professionally I am taking steps to make sure there is no summer lull, no summer slacking, only productive time. To do so I’ve enlisted some help with setting and meeting goals. It’s also a plan to stay connected to […]
July 4th – Time to Celebrate Your Freedom and Independence! We’ve always been an independent minded nation. It’s at our core. Our very foundation. There’s been much to celebrate lately for those believing in individual freedoms, and still a way to go for fully equal freedoms. We’re also more than ever a nation of independent […]
Conference Season Brings More Marketing Presentation Opportunities I’m a rare introvert who likes public speaking. I will jump at the opportunity to give a speech or presentation, lead a workshop, teach a class, host a webinar or otherwise get in front of an audience and share great ideas. It’s unusual – but for a marketing […]
Work as Director of Marketing for AIIP Keep Me Busy! Wow it’s a busy winter! It’s cold and frozen everywhere. Boston just keeps getting pelted with snow. My friends and colleagues in Chicago are frozen like icicles and even the Texans are getting cold fronts galore. We get a mix of all of the above […]
PA Distance Learning Association 2014 Conference – Trends & Tools I wanted to brush up on my online or e-learning knowledge, see the latest trends, research and tools – so when a colleague offered me a very low price ticket to the PADLA Conference I took it. West Chester University hosted the PADLA [Pennsylvania Distance […]