Presentation on Content Marketing at Library Communications Conference

Jennifer Burke library communications conference content marketing presentation

‘What is Content Marketing + Why Aren’t You Using it?!’ – a presentation at the 2014 Library Communications Conference I presented again at the Library Communications Conference, held this year in Marlton, NJ. (This is the former ALCOP conference) I love this conference because of how important I feel marketing and communications skills are for […]

#SLATalk on the Entrepreneurial Spirit

Twitter Chat for Info Pros Feeling the Entrepreneurial Spirit I had fun working with my info pro colleagues in two different professional associations to talk about the ups, downs, ins and outs of having an entrepreneurial spirit within the information industry or fields. In mid-August AIIP and SLA partnered for one of SLA’s regular TweetChats, […]

Information Consulting As A Career

Special Libraries Association Information Consulting Career Panel

Panel Presentation for SLA Philadelphia + Trenton-Princeton, NJ Chapters At the kind invitation of the SLA Philadelphia chapter, presented jointly with the Trenton-Princeton chapter, I was part of a panel workshop to talk about being independent and what a career as an information consultant could look like. We had members of the two SLA chapters […]

Exhibiting at the STC InfoSummit in Phoenix for AIIP

AIIP Exhibit at STC14 Phoenix

On the road again! Not long after returning from Baltimore and I was headed out west to a city I’d never had the chance to visit before – sunny Phoenix, AZ. Maybe I’d get a chance to cross another baseball stadium off my bucket list?! Representing the AIIP Exhibit at STC’s 2014 Info Summit I […]

IntelliCraft Research at AIIP14 in Baltimore

AIIP14 Conference Inner Harbor Baltimore

Annual Conference of the Association of Independent Information Professionals Representing IntelliCraft Research LLC, I was pleased to network and learn with my colleagues again at the AIIP Annual Conference – as well as be formally installed to my new Board of Directors position. Thankfully it was just a drive down I-95 this year from Philadelphia […]

Jennifer Burke Elected to AIIP Board of Directors

Jennifer Burke AIIP New Board of Directors

Elected to Association Board as Director of Marketing I’m pleased to say I was elected as a volunteer member of AIIP’s (Association of Independent Information Professionals) Board of Directors, to serve as the Director of Marketing. Visit the AIIP News page to read the full press release on the AIIP 2014 Board elections or read […]

Library Communications Learning – January 2014

ALA MidWinter 2014 Philadelphia Convention Center

More Library Learning Time This Winter! I’m happy I get to spend time surrounded by librarians and learning more on what’s hot – or no – this winter. Participating in ASCLA workshop at ALA Midwinter (January 23-24 , Philadelphia) Going to sessions, exhibits, interest group meetings to learn, as I listen to librarians working on […]

Adding New Marketing Skills to My Toolbox

adding new skills

I Hope I Never Stop Learning or Adding New Skills I’ve loved the reception I received at, and after, the ALCOP conference on my strategic marketing approach for libraries. I’m pivoting my business to do more strategic marketing speaking, training and consulting work. I’m adding new marketing ideas and tools to my existing skill set. […]

Strategy First! Marketing Presentation at ALCOP 2013

Library Communications and Marketing –  Think Strategy First! I spent 2 days in Fort Washington, PA (nearby Philadelphia suburb) talking, networking with fellow library and info pros about communications and marketing – culminating in presenting – at the 2013 ALCOP Conference [Association of Library Communications + Outreach Professionals]. My workshop on “Strategy First! Common Myths […]

AIIP Myra T Grenier Award for 2013

2013 AIIP Grenier new independent info pro award

Jennifer E. Burke wins award for aspiring independent information professional from AIIP   At the 2013 AIIP (Association of Independent Information Professionals) conference, held in Denver, CO, the gala award banquet on Saturday April 6 saw a number of presentations and awards to members recognizing their contributions to the association. “This is the time for […]

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