Directors, Deans, Boards, Nonprofit Staff –
Are you looking for training on marketing fundamentals that’s simple, practical, real, and even fun? From someone who gets what you do and why?
Library & Nonprofit Clients Contact Me When ...
Get Started Here
Collaborative consulting - we work together to craft SMART goals and marketing plans that turn into action, not gather dust or sit in a drawer. Need a brand, signage, or marketing materials audit? Let's do it!
You and your staff stay up-to-date, learn how trends, tactics, and tools from other industries can apply to you, and get training you can apply to your work right now. Let's build your team's marketing confidence now!
I love speaking about marketing, outreach, and advocacy at conferences, summits, or similar events at the local, regional, state or national level for library organizations of all sizes. I'd love to speak at your next event!
Library Organizations I've Worked With
What People Have Said About Me or My Work
- "Best presentation of the conference. Lots of useful information!"
- "Hella good! Jennifer's session was so informative."
- “Jennifer was very prepared and is an excellent public speaker. I walked away with a high-level understanding of content marketing.”
- "Jennifer is amazingly skilled at keeping an audience entertained. She dealt with a technical problem with aplomb and grace. I could listen to her talk about paint drying."
Conference & Event Attendees
Across variety of library conferences
"I just wanted to say thank you being our closing keynote at the Speak Out online conference. Honestly, you can never stress enough the importance of telling your story in marketing and advocacy. You did a great job and I appreciate all of the work you did to prepare for the session. I enjoyed working with you, and thanks again!"
Consulting & Education Services,
Amigos Library Services
It's Different Here
"Marketing" is NOT a bad word. Really, it's not! Can we just get that out of the way?
How about every time you see "marketing", we agree that we mean:
- Increasing engagement
- Community relations
- Spreading the word
- Letting people know about ______
And my favorite ...
- Telling stories
Because that's all good marketing really is - stories that inspire an action. I call them strategic stories. And together, we will be strategic storytellers for our organizations.
Jennifer's Marketing Manifesto
I believe in the power of stories. Stories that inspire us. Stories rooted in strategy. And I believe in strategy turned to action. I bet you believe in those stories too.
I believe that marketing should never feel - or be - pushy, slimy, or painful - it can even be fun! I believe the same should be true for training and mentoring on marketing. Training should be useful, actionable, and yes, FUN! It shouldn't cause headaches nor get tossed in a drawer as something for 'later.'
I believe in a different way to talk about marketing, PR, and communications for all types of nonprofit organizations, and especially for my library colleagues.
Let's Have a Virtual Coffee Chat!
My library colleagues and clients say I'm even more fun live than online! Tell me one of your best library mareketing stories, I may share a favorite marketing myth, and we'll get to know each other.
Book your free 30 minute Coffee Chat with the button below.
More Tips on Library Marketing - Read My Blog Posts
Illustrated A to Z
Want My 6 Favorite,
Must-Have Marketing Tools?
Ok! I'm happy to email you the short guide with my favorite, budget-friendly tools or pieces of software that I can't personally imagine doing marketing without.
Just enter your info below and you'll instantly get the guide, plus notification of my upcoming webinars, other top tools, marketing tips, and follow what I'm up to as I travel around teaching practical, real-world marketing to my library colleagues.
Jennifer E. Burke
IntelliCraft Research LLC
258 N. West End Blvd. #306
Quakertown, PA 18951
Office: (267) 347-4507