Don’t Confuse PR and Marketing

PR or Public Relations is NOT the Same Thing as Marketing – Stop Confusing Them!   Confession time – I have to acknowledge a BIG pet peeve of mine and get on my small soap box for a few minutes. I want my library, info pro, and nonprofit pals to stop using the terms “public […]

Read More →

Safely Using Images in Your Marketing Materials

How to Properly and Safely Use Online Images in Your Marketing Materials* *Caveat – INAL (I am NOT a Lawyer). This post does NOT substitute for sound legal advice; I am also not a copyright librarian, nor a copyright or intellectual property expert. Please, please consult additional help as needed.*   I was asked by […]

Read More →

24 Types of Stories We All Crave

24 Types of Marketing Content (aka Stories) That We All Crave and React To Content – substitute the word ‘story’ and you can see how so much of content marketing becomes more applicable and relatable to library promotion. You know your community, your patrons and users, your customers. What will appeal to their emotions, their […]

Read More →

Gathering User Feedback-Polls Quizzes Survey Tools

How much do we really know about our library users and what they think of our marketing? You can always learn more if you use tools to help you easily create quizzes, polls, or surveys. Then gather feedback you can use to make your marketing and communications efforts better and more on target. The better […]

Read More →

15 Marketing Miscues and Tactical Errors to Avoid

15 Common Marketing Miscues – Are You Making These Audience Mistakes or Tactical Errors ? Plus How to Avoid Them We all make mistakes. The question is, what happens next? It’s often a hard lesson to learn, but the key is to reflect, learn from what didn’t go as planned, and try again. The best […]

Read More →

LMCC17 Content Strategy Presentation

Don’t Interrupt, Attract! How Content Marketing + a Content Strategy Can Be the Powerful ‘Hidden Engine’ of the Marketing Cycle In addition to the planning hats, social media managing, website work, and my new Board role, I was thrilled to be presenting at LMCC17 (Library Marketing and Communications Conference 2017) in the Dallas, TX area. […]

Read More →

What Are the Goals of Content Marketing

Do you know what the goals of content marketing are? Let’s talk about a few tough questions. Questions that get to the fundamentals of content marketing, or really ANY aspect of marketing – questions about goals. Maybe you’ve been intrigued by past posts of mine talking about how content marketing DOES make sense for libraries […]

Read More →

Greatest Myth of Content Marketing

Do you know the greatest myth, the biggest lie of content marketing? There are PLENTY of myths circulating out there in marketing circles about content marketing. Misinformation, stats that apply too narrowly, ‘success’ that’s wildly over exaggerated, wishful thinking, and just plain confusion. But I think there’s a BIG myth out there, maybe the biggest, […]

Read More →

Why Your Library Should Use Animated Videos in Marketing

20 Reasons Your Library Should Use Animated Videos in Its Marketing   Why should your library use animated videos? Same/similar reasons to do ANY kind of videos for marketing – better engagement, better sharing, boosting time spent on your web pages, better conversions, easy to understand, high visual appeal, etc. You’ve already heard me give […]

Read More →

LMCC17 Presentations on Marketing

Will I See YOU At LMCC17 In November?! Excited To Be Speaking on Marketing During Two Sessions at LMCC17 (Library Marketing and Communications Conference) This Fall I was already going to be at the Library Marketing and Communications Conference in the Dallas area in mid November because of my extensive planning roles with the conference, […]

Read More →