Easy Ways for Your Library to Get Started With Video

5 Easy Ways For Your Library To Get Started With Videos for Marketing – TODAY! So, I’ve told you that video is booming. It’s proving to be a fantastic tool for marketing, for nearly any type of organization, and that includes nonprofits like libraries. I mentioned the stats, the research and that Google LOVES videos. […]

Mind-Mapping for Library Marketing Planning

mind mapping for library marketing

Have You Used Mind-Mapping in Your Library Marketing Planning? Try it! Many of us are visually-oriented and can benefit from organizing information in a visual manner. That’s one reason the sticky note marketing planning technique I’ve shown you can be so easy to grasp and put in practice. But what if you want to try […]

Core 4: How to set up for content marketing success

core 4 essentials of content marketing success

The Core 4: The Essentials You Need to Set Up for Successful Library Content Marketing Think of this as a bit of Content Marketing 101 – or maybe given the other content marketing posts I’ve written, this is 201, or for some of you advanced library marketers, take a little mid-term break?! There are a […]

How to Do Simple Sticky Note Marketing Planning

get your marketing unstuck

Get Unstuck – 6 (ish) Simple Steps to Improve Your Library’s Content Planning Or, how to be like Nike and JUST DO IT and get your content marketing plans unstuck by using a simple, sticky note-based planning system with 6 (well, nearly) steps. There are plenty of reasons you may currently be stuck or stymied […]

Is Your Library’s Marketing Plan Stuck?

I think I know why your marketing and content planning may not be working the way it should. Why planning feels like a drag and a drain. I think maybe you’re stuck. I know there are lots of reasons that you may feel frustrated with planning out content, activities, materials and efforts for your library’s […]

Libraries and Banned Books Week -Thoughts + Ideas

Banned Books Week 2017 Words Have Power Profile

Standing Up for the Right to Read – Celebrating Banned Books Week Banning Books? That doesn’t still happen, does it? Oh yes it does! Amazing that library professionals still need to bring attention to this after more than 30 years of Banned Books Weeks. And we need to bring attention to the freedom to read […]

Handling the 9 Sneaky Traps Even Smart Library Marketers Face

9 sneaky traps smart marketers face

Tips on How to Handle the 9 Sneaky, Common Traps Even Smart Library Marketers Will Eventually Face In my work, the tons of reading I do, my research on marketing, and my own challenges – I’ve discovered some patterns or common problems that nearly every marketer will encounter at some point. It doesn’t matter how […]

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