Captivate Your Library’s Video Viewing Audience You’re taking the plunge and making more videos to promote your library and its great programs and services. Yay! You’ve gotten past your fears about making a video. You learned some easy ways to get started with video – if you haven’t already. You’ve read up on recommendations for […]
Shake Off Your Fears Over Creating Videos for Your Library Do you have fears when it comes to creating and marketing videos for your library? You are most definitely not alone! Nearly every organization that’s put out a video in the last few years has had teams or individuals who are worried they won’t look […]
5 Easy Ways For Your Library To Get Started With Videos for Marketing – TODAY! So, I’ve told you that video is booming. It’s proving to be a fantastic tool for marketing, for nearly any type of organization, and that includes nonprofits like libraries. I mentioned the stats, the research and that Google LOVES videos. […]
The 9 Most Common Mistakes in Creating a Video – and How to Avoid Them For Good! You know by now that your community, your key audience, is watching video all the time. Video for marketing purposes is hot and getting hotter every day, so it just makes good sense to get your library […]
Is Video Really That Big a Deal for Library Marketing? Or … Why Your Library Really Should Pay Attention to Video as Part of Your Marketing Plans Have you had a conversation with yourself lately, or your boss or your community stakeholders, and asked “why on earth should I be investing my valuable, overworked time […]
Have You Used Mind-Mapping in Your Library Marketing Planning? Try it! Many of us are visually-oriented and can benefit from organizing information in a visual manner. That’s one reason the sticky note marketing planning technique I’ve shown you can be so easy to grasp and put in practice. But what if you want to try […]
The Core 4: The Essentials You Need to Set Up for Successful Library Content Marketing Think of this as a bit of Content Marketing 101 – or maybe given the other content marketing posts I’ve written, this is 201, or for some of you advanced library marketers, take a little mid-term break?! There are a […]
Get Unstuck – 6 (ish) Simple Steps to Improve Your Library’s Content Planning Or, how to be like Nike and JUST DO IT and get your content marketing plans unstuck by using a simple, sticky note-based planning system with 6 (well, nearly) steps. There are plenty of reasons you may currently be stuck or stymied […]
I think I know why your marketing and content planning may not be working the way it should. Why planning feels like a drag and a drain. I think maybe you’re stuck. I know there are lots of reasons that you may feel frustrated with planning out content, activities, materials and efforts for your library’s […]
Standing Up for the Right to Read – Celebrating Banned Books Week Banning Books? That doesn’t still happen, does it? Oh yes it does! Amazing that library professionals still need to bring attention to this after more than 30 years of Banned Books Weeks. And we need to bring attention to the freedom to read […]