Category Archives for "Content Marketing"

News, trends, tips, opinions, how-to’s on content marketing for libraries, info pros

What Are the Goals of Content Marketing

what are goals of content marketing soccer goal

Do you know what the goals of content marketing are? Let’s talk about a few tough questions. Questions that get to the fundamentals of content marketing, or really ANY aspect of marketing – questions about goals. Maybe you’ve been intrigued by past posts of mine talking about how content marketing DOES make sense for libraries […]

Greatest Myth of Content Marketing

Do you know the greatest myth, the biggest lie of content marketing? There are PLENTY of myths circulating out there in marketing circles about content marketing. Misinformation, stats that apply too narrowly, ‘success’ that’s wildly over exaggerated, wishful thinking, and just plain confusion. But I think there’s a BIG myth out there, maybe the biggest, […]

Busting Myths: Does your library know what content marketing is?

busting myths-what is content marketing

Confession Time: Do you and your library colleagues really know what content marketing is, what it’s NOT, and why you should even care??! Let’s bust some old-school marketing myths that may still be swirling around out there in your library. Let’s talk about the type of marketing you MUST be doing to get attention these […]

Which Content Marketing Challenge Will You Pick?

content marketing is sharing your particular expertise

What’s in a Content Marketing Monthly Challenge? We did our prep work. We pre-stretched. We’re hydrated, caffeinated, activated, captivated and hope our work is appreciated. (ok, enough word slamming + jamming) Now we’re ready to get to some serious work and stretching in our marketing. Let’s pick our content marketing challenge for this month! Content […]

Stretch Yourself in Content Marketing Challenge

content marketing challenge stretch like big air skateboard

Am I walking my talk on content marketing or do I need to stretch it further? (is “walk my talk” even a legit phrase?! Well, it’s MINE now!) UPDATE: Time to Stretch Again! Another Stretch Yourself Content Marketing Challenge I found the Stretch Yourself Content Challenge so useful in 2016 that I’ve done several other […]

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