Jennifer Burke
Jennifer Burke
Budget Friendly Recommendations for Making Library Marketing Videos
Every Library Can Use the Power of Video for Storytelling and Strategic Marketing Here Are my Updated Budget-Friendly Recommendations for Gear, Equipment, Apps and Software These are updates to gear and tools that I have recommended in my many webinars and workshops on video basics over the last 5 years – keep checking back as […]
Busting 15 of the Biggest Social Media Marketing Myths
So Many Social Media Marketing Myths to Bust! As I was prepping for my monthly, free webinar series, and tackling a topic that was requested by popular demand – “social media myths” – I came across SO many articles, resources, and tips that I just had to share in a post. ok, two posts actually […]
Don’t Fall for These Facebook, Instagram or Twitter Marketing Myths
Check the Research and Don’t Fall for These Facebook, Instagram, or Twitter Marketing Myths Any Longer! The only constant in social media and marketing is change. Our favorite apps are constantly tweaking themselves. The algorithms that drive what we see on the platforms change. What content is deemed ‘engaging, changes. The apps and tools we […]
Why Use Content Calendars? Because They’re Strategic Shortcuts
What’s a Content Calendar? Your shortcut to more strategic marketing content! I’ve taught two webinars recently about content calendars – focusing on what they are, how they can help us set priorities and make marketing work faster and smoother, as well as some of the tools to make these calendars work for you and your […]
More Than 10 Instagram Marketing Experts That Libraries Can Learn From
How Would You Like to Learn Instagram Marketing from the Experts? First – a few Insta-facts for 2018. (In case you need to convince your boss that your library needs an Instagram account) Instagram has more than 800 million monthly active users. That’s double the active users of Twitter. 7 out of 10 hashtags used […]
Attention Library Pals – Don’t Make Another Infographic Until You Read This
Why You Should Use Infographics to Tell Your Library’s Stories in Marketing Because numbers and stats are dry, boring, and readers skip right over them. . But a visual story told through numbers and facts, that relate to your audience, that’s powerful. You already have tons of data from your library, now make it work […]
Quick Visual Design Tips Anyone Can Use
Visual Design Tips Any Library Pro Can Use – No Graphic Design Experience Needed I’ve written about design tips before, and have two articles out in library marketing and/or info pro publications on infographics, AND you know I’m doing a webinar on infographics tools on March 8, 2018 – right? [Sign up now!] So it’s […]
Content Curation Should Be Part of Library Marketing
Libraries Are Content Curation Experts and Curation Should Be Part of Your Marketing Efforts Do you remember the art of the mix tape, or mix CD? Did you carefully study your music collection to find just the right song to express your feelings to a new crush? Did you sit by the radio, waiting to […]
Don’t Confuse PR and Marketing
PR or Public Relations is NOT the Same Thing as Marketing – Stop Confusing Them! Confession time – I have to acknowledge a BIG pet peeve of mine and get on my small soap box for a few minutes. I want my library, info pro, and nonprofit pals to stop using the terms “public […]
Safely Using Images in Your Marketing Materials
How to Properly and Safely Use Online Images in Your Marketing Materials* *Caveat – INAL (I am NOT a Lawyer). This post does NOT substitute for sound legal advice; I am also not a copyright librarian, nor a copyright or intellectual property expert. Please, please consult additional help as needed.* I was asked by […]