Author Archive for Jennifer Burke

What Are the Goals of Content Marketing

Do you know what the goals of content marketing are? Let’s talk about a few tough questions. Questions that get to the fundamentals of content marketing, or really ANY aspect of marketing – questions about goals. Maybe you’ve been intrigued by past posts of mine talking about how content marketing DOES make sense for libraries […]

Read More →

Greatest Myth of Content Marketing

Do you know the greatest myth, the biggest lie of content marketing? There are PLENTY of myths circulating out there in marketing circles about content marketing. Misinformation, stats that apply too narrowly, ‘success’ that’s wildly over exaggerated, wishful thinking, and just plain confusion. But I think there’s a BIG myth out there, maybe the biggest, […]

Read More →

Why Your Library Should Use Animated Videos in Marketing

20 Reasons Your Library Should Use Animated Videos in Its Marketing   Why should your library use animated videos? Same/similar reasons to do ANY kind of videos for marketing – better engagement, better sharing, boosting time spent on your web pages, better conversions, easy to understand, high visual appeal, etc. You’ve already heard me give […]

Read More →

LMCC17 Presentations on Marketing

Will I See YOU At LMCC17 In November?! Excited To Be Speaking on Marketing During Two Sessions at LMCC17 (Library Marketing and Communications Conference) This Fall I was already going to be at the Library Marketing and Communications Conference in the Dallas area in mid November because of my extensive planning roles with the conference, […]

Read More →

Roundup of Free Video Editor Alternatives to MovieMaker

An Updated List of Free Video Editors: Software Alternatives to Windows MovieMaker Time to update the list of free video editors, because things have changed! I’ve written about video tools before, I include links to apps on my resources and Fave Tools pages, but darn if those software makers don’t keep changing or killing off […]

Read More →

Keeping Video Viewers Attention

Captivate Your Library’s Video Viewing Audience You’re taking the plunge and making more videos to promote your library and its great programs and services. Yay! You’ve gotten past your fears about making a video. You learned some easy ways to get started with video – if you haven’t already. You’ve read up on recommendations for […]

Read More →

Beat Your Video Fears

Shake Off Your Fears Over Creating Videos for Your Library Do you have fears when it comes to creating and marketing videos for your library? You are most definitely not alone! Nearly every organization that’s put out a video in the last few years has had teams or individuals who are worried they won’t look […]

Read More →

Easy Ways for Your Library to Get Started With Video

5 Easy Ways For Your Library To Get Started With Videos for Marketing – TODAY! So, I’ve told you that video is booming. It’s proving to be a fantastic tool for marketing, for nearly any type of organization, and that includes nonprofits like libraries. I mentioned the stats, the research and that Google LOVES videos. […]

Read More →

Common Video Mistakes

The 9 Most Common Mistakes in Creating a Video – and How to Avoid Them For Good! You know by now that your community, your key audience, is watching video all the time.  Video for marketing purposes is hot and getting hotter every day, so it just makes good sense to get your library or […]

Read More →