Author Archive for Jennifer Burke

Busting 15 of the Biggest Social Media Marketing Myths

So Many Social Media Marketing Myths to Bust! As I was prepping for my monthly, free webinar series, and tackling a topic that was requested by popular demand – “social media myths” – I came across SO many articles, resources, and tips that I just had to share in a post. ok, two posts actually […]

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Don’t Fall for These Facebook, Instagram or Twitter Marketing Myths

Check the Research and Don’t Fall for These Facebook, Instagram, or Twitter Marketing Myths Any Longer! The only constant in social media and marketing is change. Our favorite apps are constantly tweaking themselves.  The algorithms that drive what we see on the platforms change. What content is deemed ‘engaging, changes. The apps and tools we […]

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Why Use Content Calendars? Because They’re Strategic Shortcuts

What’s a Content Calendar? Your shortcut to more strategic marketing content! I’ve taught two webinars recently about content calendars – focusing on what they are, how they can help us set priorities and make marketing work faster and smoother, as well as some of the tools to make these calendars work for you and your […]

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More Than 10 Instagram Marketing Experts That Libraries Can Learn From

How Would You Like to Learn Instagram Marketing from the Experts? First – a few Insta-facts for 2018. (In case you need to convince your boss that your library needs an Instagram account) Instagram has more than 800 million monthly active users. That’s double the active users of Twitter. 7 out of 10 hashtags used […]

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Attention Library Pals – Don’t Make Another Infographic Until You Read This

Why You Should Use Infographics to Tell Your Library’s Stories in Marketing Because numbers and stats are dry, boring, and readers skip right over them. . But a visual story told through numbers and facts, that relate to your audience, that’s powerful. You already have tons of data from your library, now make it work […]

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Quick Visual Design Tips Anyone Can Use

Visual Design Tips Any Library Pro Can Use – No Graphic Design Experience Needed I’ve written about design tips before, and have two articles out in library marketing and/or info pro publications on infographics, AND you know I’m doing a webinar on infographics tools on March 8, 2018 – right? [Sign up now!]  So it’s […]

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Content Curation Should Be Part of Library Marketing

Libraries Are Content Curation Experts and Curation Should Be Part of Your Marketing Efforts Do you remember the art of the mix tape, or mix CD? Did you carefully study your music collection to find just the right song to express your feelings to a new crush? Did you sit by the radio, waiting to […]

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Don’t Confuse PR and Marketing

PR or Public Relations is NOT the Same Thing as Marketing – Stop Confusing Them!   Confession time – I have to acknowledge a BIG pet peeve of mine and get on my small soap box for a few minutes. I want my library, info pro, and nonprofit pals to stop using the terms “public […]

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Safely Using Images in Your Marketing Materials

How to Properly and Safely Use Online Images in Your Marketing Materials* *Caveat – INAL (I am NOT a Lawyer). This post does NOT substitute for sound legal advice; I am also not a copyright librarian, nor a copyright or intellectual property expert. Please, please consult additional help as needed.*   I was asked by […]

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24 Types of Stories We All Crave

24 Types of Marketing Content (aka Stories) That We All Crave and React To Content – substitute the word ‘story’ and you can see how so much of content marketing becomes more applicable and relatable to library promotion. You know your community, your patrons and users, your customers. What will appeal to their emotions, their […]

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