Jennifer Burke
Author Archives: Jennifer Burke

Keeping Video Viewers Attention

attract hook video viewer attention

Captivate Your Library’s Video Viewing Audience You’re taking the plunge and making more videos to promote your library and its great programs and services. Yay! You’ve gotten past your fears about making a video. You learned some easy ways to get started with video – if you haven’t already. You’ve read up on recommendations for […]

Beat Your Video Fears

Shake Off Your Fears Over Creating Videos for Your Library Do you have fears when it comes to creating and marketing videos for your library? You are most definitely not alone! Nearly every organization that’s put out a video in the last few years has had teams or individuals who are worried they won’t look […]

Common Video Mistakes

9 common video mistakes post video lights

The 9 Most Common Mistakes in Creating a Video – and How to Avoid Them For Good!   You know by now that your community, your key audience, is watching video all the time.  Video for marketing purposes is hot and getting hotter every day, so it just makes good sense to get your library […]

Video Marketing Big Deal

Is Video Really That Big a Deal for Library Marketing? Or … Why Your Library Really Should Pay Attention to Video as Part of Your Marketing Plans Have you had a conversation with yourself lately, or your boss or your community stakeholders, and asked “why on earth should I be investing my valuable, overworked time […]

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