Category Archives for "Challenges-Mistakes"

The pitfalls, obstacles, challenges or mistakes to avoid in marketing your library.

15 Marketing Miscues and Tactical Errors to Avoid

15 common marketing miscues to avoid

15 Common Marketing Miscues – Are You Making These Audience Mistakes or Tactical Errors ? Plus How to Avoid Them We all make mistakes. The question is, what happens next? It’s often a hard lesson to learn, but the key is to reflect, learn from what didn’t go as planned, and try again. The best […]

Handling the 9 Sneaky Traps Even Smart Library Marketers Face

9 sneaky traps smart marketers face

Tips on How to Handle the 9 Sneaky, Common Traps Even Smart Library Marketers Will Eventually Face In my work, the tons of reading I do, my research on marketing, and my own challenges – I’ve discovered some patterns or common problems that nearly every marketer will encounter at some point. It doesn’t matter how […]

Stretch Yourself in Content Marketing Challenge

content marketing challenge stretch like big air skateboard

Am I walking my talk on content marketing or do I need to stretch it further? (is “walk my talk” even a legit phrase?! Well, it’s MINE now!) UPDATE: Time to Stretch Again! Another Stretch Yourself Content Marketing Challenge I found the Stretch Yourself Content Challenge so useful in 2016 that I’ve done several other […]

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