Archive for avoiding mistakes

Greatest Myth of Content Marketing

Do you know the greatest myth, the biggest lie of content marketing? There are PLENTY of myths circulating out there in marketing circles about content marketing. Misinformation, stats that apply too narrowly, ‘success’ that’s wildly over exaggerated, wishful thinking, and just plain confusion. But I think there’s a BIG myth out there, maybe the biggest, […]

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Common Video Mistakes

The 9 Most Common Mistakes in Creating a Video – and How to Avoid Them For Good! You know by now that your community, your key audience, is watching video all the time.  Video for marketing purposes is hot and getting hotter every day, so it just makes good sense to get your library or […]

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