Busting Myths: Does your library know what content marketing is?
Confession Time: Do you and your library colleagues really know what content marketing is, what it’s NOT, and why you should even care??! Let’s bust some old-school marketing myths that may still be swirling around out there in your library. Let’s talk about the type of marketing you MUST be doing to get attention these […]
26 Reasons to Love Library Marketing (when you know these terms)
Yes, You’ll Have at Least 26 More Reasons to Love Marketing After You Learn These Key Terms Just like there are tons of confusing terms and bits of jargon to in libraries, there are bunches of confusing marketing terms. So I thought I’d do something about that. First, here’s a brief A to Z list […]
Which Content Marketing Challenge Will You Pick?
What’s in a Content Marketing Monthly Challenge? We did our prep work. We pre-stretched. We’re hydrated, caffeinated, activated, captivated and hope our work is appreciated. (ok, enough word slamming + jamming) Now we’re ready to get to some serious work and stretching in our marketing. Let’s pick our content marketing challenge for this month! Content […]
Library Communications Learning – January 2014
More Library Learning Time This Winter! I’m happy I get to spend time surrounded by librarians and learning more on what’s hot – or no – this winter. Participating in ASCLA workshop at ALA Midwinter (January 23-24 , Philadelphia) Going to sessions, exhibits, interest group meetings to learn, as I listen to librarians working on […]