Tag Archives for " marketing strategy "

SMARTer Marketing Goals for 2016

SMART goals sports metaphor

Let’s Make Sure You Are Setting SMART Marketing Goals for 2016 Welcome to 2016! Let’s make sure we are starting the new year off well. I recommend starting with a review of 2015 and what worked or didn’t go as planned, what efforts to concentrate more on and how on earth to know if 2016 […]

Strategy First! Marketing Presentation at ALCOP 2013

Library Communications and Marketing –  Think Strategy First! I spent 2 days in Fort Washington, PA (nearby Philadelphia suburb) talking, networking with fellow library and info pros about communications and marketing – culminating in presenting – at the 2013 ALCOP Conference [Association of Library Communications + Outreach Professionals]. My workshop on “Strategy First! Common Myths […]