SMARTer Marketing Goals for 2016
Let’s Make Sure You Are Setting SMART Marketing Goals for 2016 Welcome to 2016! Let’s make sure we are starting the new year off well. I recommend starting with a review of 2015 and what worked or didn’t go as planned, what efforts to concentrate more on and how on earth to know if 2016 […]
Strategy First! Marketing Presentation at ALCOP 2013
Library Communications and Marketing – Think Strategy First! I spent 2 days in Fort Washington, PA (nearby Philadelphia suburb) talking, networking with fellow library and info pros about communications and marketing – culminating in presenting – at the 2013 ALCOP Conference [Association of Library Communications + Outreach Professionals]. My workshop on “Strategy First! Common Myths […]