Don’t Confuse PR and Marketing
PR or Public Relations is NOT the Same Thing as Marketing – Stop Confusing Them! Confession time – I have to acknowledge a BIG pet peeve of mine and get on my small soap box for a few minutes. I want my library, info pro, and nonprofit pals to stop using the terms “public […]
Spring Presentations on Marketing for RUSA + AIIP
Conference Season Brings More Marketing Presentation Opportunities I’m a rare introvert who likes public speaking. I will jump at the opportunity to give a speech or presentation, lead a workshop, teach a class, host a webinar or otherwise get in front of an audience and share great ideas. It’s unusual – but for a marketing […]