Why Use Content Calendars? Because They’re Strategic Shortcuts
What’s a Content Calendar? Your shortcut to more strategic marketing content! I’ve taught two webinars recently about content calendars – focusing on what they are, how they can help us set priorities and make marketing work faster and smoother, as well as some of the tools to make these calendars work for you and your […]
What Are the Goals of Content Marketing
Do you know what the goals of content marketing are? Let’s talk about a few tough questions. Questions that get to the fundamentals of content marketing, or really ANY aspect of marketing – questions about goals. Maybe you’ve been intrigued by past posts of mine talking about how content marketing DOES make sense for libraries […]
Mind-Mapping for Library Marketing Planning
Have You Used Mind-Mapping in Your Library Marketing Planning? Try it! Many of us are visually-oriented and can benefit from organizing information in a visual manner. That’s one reason the sticky note marketing planning technique I’ve shown you can be so easy to grasp and put in practice. But what if you want to try […]
Is Your Library’s Marketing Plan Stuck?
I think I know why your marketing and content planning may not be working the way it should. Why planning feels like a drag and a drain. I think maybe you’re stuck. I know there are lots of reasons that you may feel frustrated with planning out content, activities, materials and efforts for your library’s […]