Handling the 9 Sneaky Traps Even Smart Library Marketers Face
Tips on How to Handle the 9 Sneaky, Common Traps Even Smart Library Marketers Will Eventually Face In my work, the tons of reading I do, my research on marketing, and my own challenges – I’ve discovered some patterns or common problems that nearly every marketer will encounter at some point. It doesn’t matter how […]
How to Get Your Library Into a Marketing Mindset
How do you get your library into a marketing mindset? What is marketing, really? Many people say that they hate marketing Maybe because they think marketing is all about paid advertising, like those incessant drug ads on TV (and this from someone whose first career was as an ad exec for a pharma client!). Or […]
9 More Tips For Better Online Writing For Info Pros
Top Tips for Easier, Better, Clearer Online Content for Info Pros All organizations – for profit or not for profit – need an online presence and written content is at the heart of this presence. What this means is that you now have to put on your writing hats, even if you’ve never done much […]
Top Tools I Use For Making Marketing Easier
18 More Tools For Marketing In January I talked about setting good, SMART goals for your marketing plans for the year. You’re working on that and setting up the action steps to meet your goals, right?! But we need the right tools to set actions in motion to meet those goals. Tools can make our […]
SMARTer Marketing Goals for 2016
Let’s Make Sure You Are Setting SMART Marketing Goals for 2016 Welcome to 2016! Let’s make sure we are starting the new year off well. I recommend starting with a review of 2015 and what worked or didn’t go as planned, what efforts to concentrate more on and how on earth to know if 2016 […]