Every Library Can Use the Power of Video for Storytelling and Strategic Marketing Here Are my Updated Budget-Friendly Recommendations for Gear, Equipment, Apps and Software These are updates to gear and tools that I have recommended in my many webinars and workshops on video basics over the last 5 years – keep checking back as […]
Is Video Really That Big a Deal for Library Marketing? Or … Why Your Library Really Should Pay Attention to Video as Part of Your Marketing Plans Have you had a conversation with yourself lately, or your boss or your community stakeholders, and asked “why on earth should I be investing my valuable, overworked time […]
New software toys – I mean tools – for IntelliCraft! I love to find new ways to expand my creativity and what I can offer for clients, especially as Done For You Marketing offerings. I also have a hard time battling Shiny Object Syndrome! When a good deal on a new tool comes along that […]
Work as Director of Marketing for AIIP Keep Me Busy! Wow it’s a busy winter! It’s cold and frozen everywhere. Boston just keeps getting pelted with snow. My friends and colleagues in Chicago are frozen like icicles and even the Texans are getting cold fronts galore. We get a mix of all of the above […]