LMCC17 Content Strategy Presentation
Don’t Interrupt, Attract! How Content Marketing + a Content Strategy Can Be the Powerful ‘Hidden Engine’ of the Marketing Cycle In addition to the planning hats, social media managing, website work, and my new Board role, I was thrilled to be presenting at LMCC17 (Library Marketing and Communications Conference 2017) in the Dallas, TX area. […]
LMCC17 Presentations on Marketing
Will I See YOU At LMCC17 In November?! Excited To Be Speaking on Marketing During Two Sessions at LMCC17 (Library Marketing and Communications Conference) This Fall I was already going to be at the Library Marketing and Communications Conference in the Dallas area in mid November because of my extensive planning roles with the conference, […]
June’s Marketing Reading Roundup
Best of What I Read On Marketing in June My email service announced a new tool to make it easier to curate the great stuff you read online and easily share it with your email list. The timing of its launch was perfect because I had just asked my email readers if they were interested […]
Which Content Marketing Challenge Will You Pick?
What’s in a Content Marketing Monthly Challenge? We did our prep work. We pre-stretched. We’re hydrated, caffeinated, activated, captivated and hope our work is appreciated. (ok, enough word slamming + jamming) Now we’re ready to get to some serious work and stretching in our marketing. Let’s pick our content marketing challenge for this month! Content […]
Stretch Yourself in Content Marketing Challenge
Am I walking my talk on content marketing or do I need to stretch it further? (is “walk my talk” even a legit phrase?! Well, it’s MINE now!) UPDATE: Time to Stretch Again! Another Stretch Yourself Content Marketing Challenge I found the Stretch Yourself Content Challenge so useful in 2016 that I’ve done several other […]
Spring Presentations on Marketing for RUSA + AIIP
Conference Season Brings More Marketing Presentation Opportunities I’m a rare introvert who likes public speaking. I will jump at the opportunity to give a speech or presentation, lead a workshop, teach a class, host a webinar or otherwise get in front of an audience and share great ideas. It’s unusual – but for a marketing […]
Presentation on Content Marketing at Library Communications Conference
‘What is Content Marketing + Why Aren’t You Using it?!’ – a presentation at the 2014 Library Communications Conference I presented again at the Library Communications Conference, held this year in Marlton, NJ. (This is the former ALCOP conference) I love this conference because of how important I feel marketing and communications skills are for […]