Libraries Should Care About Content Marketing
Yes, Your Library Needs to Care About Content Marketing – Starting Right NOW So, I busted some myths for you and covered what content marketing is – and what it’s not – and I started talking about why this new, improved, here-to-stay kind of marketing is important for your library’s efforts. But I can hear […]
June’s Marketing Reading Roundup
Best of What I Read On Marketing in June My email service announced a new tool to make it easier to curate the great stuff you read online and easily share it with your email list. The timing of its launch was perfect because I had just asked my email readers if they were interested […]
How to Get Your Library Into a Marketing Mindset
How do you get your library into a marketing mindset? What is marketing, really? Many people say that they hate marketing Maybe because they think marketing is all about paid advertising, like those incessant drug ads on TV (and this from someone whose first career was as an ad exec for a pharma client!). Or […]
Top Tools I Use For Making Marketing Easier
18 More Tools For Marketing In January I talked about setting good, SMART goals for your marketing plans for the year. You’re working on that and setting up the action steps to meet your goals, right?! But we need the right tools to set actions in motion to meet those goals. Tools can make our […]
Jennifer Burke Elected to AIIP Board of Directors
Elected to Association Board as Director of Marketing I’m pleased to say I was elected as a volunteer member of AIIP’s (Association of Independent Information Professionals) Board of Directors, to serve as the Director of Marketing. Visit the AIIP News page to read the full press release on the AIIP 2014 Board elections or read […]