Tag Archives for " library marketing "

LMCC17 Content Strategy Presentation

Burke LMCC17 presentation content strategy don't interrupt

Don’t Interrupt, Attract! How Content Marketing + a Content Strategy Can Be the Powerful ‘Hidden Engine’ of the Marketing Cycle In addition to the planning hats, social media managing, website work, and my new Board role, I was thrilled to be presenting at LMCC17 (Library Marketing and Communications Conference 2017) in the Dallas, TX area. […]

Video Marketing Big Deal

Is Video Really That Big a Deal for Library Marketing? Or … Why Your Library Really Should Pay Attention to Video as Part of Your Marketing Plans Have you had a conversation with yourself lately, or your boss or your community stakeholders, and asked “why on earth should I be investing my valuable, overworked time […]

Very Successful Library Marketing + Communications Conference

LMCC15 networking lunch

I’m so proud to have been on planning team for the 2015 LMCC (Library Marketing + Communications Conference) It was a busy end of summer fall! Client projects, websites in development, working on creating courses, starting some marketing coaching, and doing my bit to prepare for the exciting  Library Marketing and Communications Conference, in the […]

Presentation on Content Marketing at Library Communications Conference

Jennifer Burke library communications conference content marketing presentation

‘What is Content Marketing + Why Aren’t You Using it?!’ – a presentation at the 2014 Library Communications Conference I presented again at the Library Communications Conference, held this year in Marlton, NJ. (This is the former ALCOP conference) I love this conference because of how important I feel marketing and communications skills are for […]

Adding New Marketing Skills to My Toolbox

adding new skills

I Hope I Never Stop Learning or Adding New Skills I’ve loved the reception I received at, and after, the ALCOP conference on my strategic marketing approach for libraries. I’m pivoting my business to do more strategic marketing speaking, training and consulting work. I’m adding new marketing ideas and tools to my existing skill set. […]

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